Vivid colors lighting setup
The hard light makes the vivid colors appear, and gives some extra punchiness to the photo.
Here’s a lighting setup from Morgan Klang that gives us crisp vivid colors. The key light is from a strobe with just a tight reflector on. That gives a punchy and distinct light and a shadow on the background. Then there is a softer fill light from a shoot through umbrella. By not having a dedicated strobe on the background, the shadow will be more prominent and add that extra crispiness to the photo.
