Hot fashion

A hot senorita in Oslo.
Variations in the lighting setup gives a more punchy expression
Lighting diagram for hot fashion

Norwegian photographer Eivind Røhne gives you a great case studie of hot fashion.

This fashion shoot was for an Italian client, but done here in Oslo (Norway) in the middle of the summer. The theme for this editorial was ”hot”, and my inspiration came from old westerns, with those great looking desert and their deadly hot temperatures. And of course from those hot and exciting Mexican senoritas!

I used the low evening sun of summer about 45 degrees left of my camera, and put up an Elinchrom 600W lamp with a big Octa shaped softbox in the opposite direction of the sun. Or else the model would just be a silhouette. I metered the existing light so the sky would blow out in the areas close to the sun, but keep details in the rest of the blue sky. Then I metered up the Elinchrom to fill in the opposite side of the sun, but not as powerful as the sunlight. Maybe a stop or so below if I remember right. I also had an assistant holding a reflector to fill in some of the shadows in between. Plus, I had an assistant holding an ordinary black umbrella between the sun and my camera, so I could control the amount of sunlight hitting my lens. As you can see from these two shots, one is controlled and punchy, and the other is more hazy and with less contrast. The punchy one is a result of the umbrella being held so that no light reached my lens. The other one, with that fantastic hot summer haze and less contrast, is because the assistant was holding the umbrella so that a little bit of sunlight reached my lens. Not much, just a little.

The whole shoot was shot with a 22mp Hasselblad digital medium format camera tethered to a laptop. Everything from the lighting, laptop, and all the utilities of the hair dressers and the makeup artist was powered by a portable 1200w petrol generator. The model was prepared in a salon before travelling to the shoot, and the rest of the hair and makeup was done on location. Aaahh the great outdoors!

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