Photographer Frida Lenholm

Meet Swedish photographer Frida Lenholm. She is shooting a lot of editorial photography and often portraits. To get a good idea of Fridas style of photography, please check out her website fridalenholm.com and of course read this interview!

Where are you from? 
Stockholm, Sweden.

How long have you been into photography?
I started my own company in 2006. But i have been interested in photography since high school. 

Do you prefer studio or location sessions? 
Location sessions. 

What is your dream assignment? 
I just started photographing food and love it so a dream job would be to make a photo book. Preferably vegetarian.

What other photograpers inspires you?
– Nan Goldin is my favorite photographer. Her images are intimate and filled with emotions. I love her book ”The ballad of sexual dependency”. Lars Tunbjörk is another fantastic documentary photographer.

What is your favorite piece of photo equipment? 
Canon EOS 5D Mark II/Mark III
Canon EF 24-70/2.8L
EF 85mm f/1,4L

What is the most overrated photo equipment in general?
Mobile phones 😉  — they are not good enough simply.

What is the most common beginners mistakes when it comes to lighting? 
The photographer places the object in too bright sunlight so that the object has to pee with eyes. If the sunlight is too strong i always place my object in the shade. Another beginner mistake is not to overexpose if the main motif is placed in backlight.

What is your worst photo experience?
– A cold and rainy november evening when i would photograph a football match. It was dark and rainy and my telephoto lens let in light. It became 1 okay picture of  500 exposures…

Thanks, Frida!

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